<p>The article describes a doughnut and coffee chain that employs a complex pricing strategy designed to increase prices over time while ensuring that loyal customers continue to pay for rewards programs.</p>
<p>The report highlights how the chain structures its pricing and rewards in a way that passes costs onto customers, including those who regularly purchase from the brand.</p>
<pAccording to the piece, the approach involves integrating loyalty rewards with pricing changes, creating a system where customers may feel obligated to spend more to maintain benefits.</p>
<pThe summary notes concerns about consumer impact, particularly for loyal customers who may be drawn into higher overall spending through perceived value in the rewards program.</p>
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