A British grocery chain has attempted to trademark the name of a country but was unsuccessful in this case.
The question at hand is whether a company can legally trademark the name of a country. The outcome described indicates that, for Iceland, the attempt was not granted.
The article notes that the restriction prevents a business from owning exclusive rights to the use of a country's name, reinforcing that such terms remain generic and cannot be monopolized by a single entity.
The decision highlights the broader principle that country names generally cannot be registered as trademarks to prevent confusion or unfair advantage in the market.