Shawn Killinger, the QVC host, displayed her unique selling style during a live Christmas-themed show, embracing mishaps and presenting with composure. She considers herself a storyteller rather than a salesperson, aiming to build a connection with the audience. Killinger's authentic and confident approach to salesmanship has garnered admiration, and she attributes her success to believing in the products she promotes. Her unconventional and engaging demeanor has positioned her as a standout figure in the sales industry.