Lending your likeness to a national ad campaign can be a lucrative, but risky, endeavor. Actress Stephanie Courtney, known as Flo from the Progressive ads, has profited greatly. However, for Milana Vayntrub, who portrayed Lily in AT&T commercials, the experience led to a change in career from acting to directing. After proposing the return of Lily during the Covid lockdown in 2020, Vayntrub directed the new ads from her own home, showcasing the potential impact of lending your likeness to a national ad campaign.