The College Football Playoff's top teams utilized financial support from fan "collectives" to assemble their rosters, illustrating the significant impact of money in college sports. In 2021, the struggling Texas Longhorns leveraged a tax-exempt charity called Horns With Heart, funded by fans, to offer $50,000 annual salaries to offensive linemen. This unconventional approach attracted seven linemen, propelling Texas to the playoff two years later. The team faces Washington in the Sugar Bowl on Monday.